We're proud to launch our first ever National Cocktail Competition - The Spirit of Innovation.

We challenge you to innovate with our gins, vodkas, whiskies & aperitifs.

Gerry’s is a gem in the heart of Soho – a sort of drinks Tardis, if you will. A tiny shop crammed with an extraordinary range of spirits - an awful lot more besides – it’s something of a London institution with an international reputation. Sacred is proud to be Gerry’s best-selling gin for the past three years, so our founder Hilary went to interview Gerry’s manager, Allen Daly.

At the time of writing, we are currently enjoying warm, if rather muggy, weather – the sort of weather that cries out for a long, cool delicious drink such as a Sacred Cardamom Gin and Tonic! 

Sacred Orris Gin, a floral (ie summery), violet-scented gin with dominant notes of Italian orris root that some would describe as tasting like the colour purple!

Sloe Gin is strongly associated with the autumn, probably because that’s when sloes, the dark bitter fruit of the blackthorn bush, are usually ripe for picking. 

For over 10 years, Alice Lascelles has been writing about booze. 

The Highgate Cemetery is Sacred’s twist on the Corpse Reviver No 2, a gin-based cocktail (bet you didn’t see that coming!)

Our founder Hilary caught up with world famous Head Bartender at Dukes, and one of Sacred’s biggest supporters, Alessandro Palazzi. Here’s what he had to say.