Gin arguably has one the most colourful stories in British history - although obviously at Sacred, our story is crystal clear!

Today marks Sacred’s last day with our formidable Commercial Director, Alexander Jeffreys. He’s dedicated seven years of his life to Sacred, so we thought we’d give him his well deserved five minutes of fame with a run down of his very best bits of Sacred.

How did you come to work for Sacred?

When I was at Bristol studying Chemistry, I picked up a job working behind the bar at a place called Red Light and another called The Doghouse. I started to become interested in spirits and particularly, as it was around 2014-15, gin. The gin category at this...

Old Tom is a firm favourite amongst our wonderful team (Retail Manager Ana, we’re looking at you!), but also among our customers. In fact, we have one lovely lady who frequently visits our Highgate Distillery to purchase our Old Tom despite not liking gin! 

This style of gin all but disappeared at the beginning of the 20th Century, partly due to the juniper-forward London Dry Gin hogging the limelight. Now though, pioneered by small distillers, Old Tom Gin is having a resurgence. Let’s dive in!

So what is Old Tom?

When it...

To mark World Aperitivo Day on 26 May, we talked to Sarah Weston, Herb Field Manager at the Organic Herb Trading, who is responsible for growing all the organic wormwood, thyme and savory that contributes to the deliciousness of Sacred's world beating English vermouths!

Somewhat serendipitously, Sarah worked in off-licences for many years before she embarked on a career in horticulture but she is now a committed organic grower with a wealth of experience. She has worked on a biodynamic research farm in Northern India, helped organic gardening expert Jekka McVicar and her team to win gold medals across...

The Revelation of the Bottled Cocktail

We've all been there: the end of a the working (from home) day, and we really fancy a bar-quality cocktail. "But I've had a tiring day...oh well, I'll make the effort next week." What a shame to miss out on one of those delightful drinks at the end of the day to rejuvenate you! Fear not, Sacred's got you covered, with two delicious, world-class cocktails in bottles, ready to drink, to pour, to host: enter The Negroni and The Dry Martini.

So why the Negroni?

That ruby red, bittersweet taste of the...