Latest News & Events

The Spirit of Innovation - National Cocktail Competition 2018

The Spirit of Innovation - National Cocktail Competition 2018

We're proud to launch our first ever National Cocktail Competition - The Spirit of Innovation.

We challenge you to innovate with our gins, vodkas, whiskies & aperitifs.

Interview: Allen Daly, Gerry’s

Interview: Allen Daly, Gerry’s

Gerry’s is a gem in the heart of Soho – a sort of drinks Tardis, if you will. A tiny shop crammed with an extraordinary range of spirits - an awful lot more besides – it’s something of a London institution with an international reputation. Sacred is proud to be Gerry’s best-selling gin for the past three years, so our founder Hilary went to interview Gerry’s manager, Allen Daly.

Cocktail: Cardamom Mule

Cocktail: Cardamom Mule

At the time of writing, we are currently enjoying warm, if rather muggy, weather – the sort of weather that cries out for a long, cool delicious drink such as a Sacred Cardamom Gin and Tonic! 

Botanical Focus: Orris Root

Botanical Focus: Orris Root

Sacred Orris Gin, a floral (ie summery), violet-scented gin with dominant notes of Italian orris root that some would describe as tasting like the colour purple!

Product Focus: Sloe Gin

Product Focus: Sloe Gin

Sloe Gin is strongly associated with the autumn, probably because that’s when sloes, the dark bitter fruit of the blackthorn bush, are usually ripe for picking. 

Review: Alice Lascelles' Ten Cocktails: The Art of Convivial Drinking

Review: Alice Lascelles' Ten Cocktails: The Art of Convivial Drinking

For over 10 years, Alice Lascelles has been writing about booze. 

Cocktail: The Highgate Cemetery

Cocktail: The Highgate Cemetery

The Highgate Cemetery is Sacred’s twist on the Corpse Reviver No 2, a gin-based cocktail (bet you didn’t see that coming!)

Interview: Alessandro Palazzi, Dukes

Interview: Alessandro Palazzi, Dukes

Our founder Hilary caught up with world famous Head Bartender at Dukes, and one of Sacred’s biggest supporters, Alessandro Palazzi. Here’s what he had to say.

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